Mobile: Porter Airlines iOS & Android app

Website: flyporter.com

Role: Main Product Designer (end-to-end ownership)

Overview

Flight selection is the core user experience for Porter Airlines - this product is the main driver of key transactional flows such as flight booking and flight change.

As the main product designer for flight selection, I redesigned the flight booking experience on web and the flight change experience on mobile.

Growing the flight change experience in the app

In 2022, Porter introduced new fare families, including a premium cabin as part of a major fleet expansion. The challenge was educating customers on new fare products. Selecting a flight (and fare) was already a complex decision to make even before this product rebranding, and we wanted users to stay in the app rather hunting for details.

I closely partnered with Business, Engineering, and Product to make sure the design aligned with business goals, provided a consistent experience with web, stayed true to the brand, and accounted for edge cases.

I also improved the flow's accessibility by providing training for developers and quality engineers, annotating accessibility for hand-off, and testing with screen reader, screen magnification, and alternative navigation users on Fable.

As I grew to a more senior role, I also leveraged user research insights to pitch additional features for loyal customers i.e. frequent travellers. A key feature launched in 2025 was the was the ability to change between nearby airports—for example, from Toronto Billy Bishop to Toronto Pearson. This new feature saw high adoption in 2025 - the airport selection screen had 224K+ views by 55K+ users, with 9% exploring alternate airports.

Late 2025, as flight change expanded to loyalty bookings and more complex scenarios, I stepped back to identify usability and accessibility gaps in my 2022 design. With competitive analysis, Figma AI, and user testing, I improved the visual hierarchy and accessibility of key components.

All of these improvements have contributed to the mobile adoption rate for this key transactional experience. As of February 2026, the app's flight change flow has:

• 67% adoption rate on the day of travel (highest among all digital channels)

• 6.4% adoption rate for advance flight change

Enhancing the flight booking experience on web

Taking my learnings from the mobile app flight selection experience, I redesigned the website's flight booking experience - the highest-traffic transactional flow - to improve visual hierarchy and reduce cognitive load.

Customer interviews with frequent travellers revealed multiple issues with the current flight selection experience:

• Lack of price transparency

• Low visual hierarchy

• Clunky calendar interaction

• Unclear fare inclusions

• Cluttered mobile view

I partnered closely with Business, Product, and Engineering to identify business goals, technical constraints, and different use cases. I also partnered with other designers who worked on the previous touch point (Home page) and the later steps (ancillaries, passenger details) to make sure the booking flow had a consistent experience. After multiple rounds of critiques, I validated the design by testing with Userlytics and Fable.

Owning the flight selection experience over multiple years taught me to design for scale, growth, and consistency across platforms. This high-intent, information-heavy task has a lot of improvements in the pipeline to improve conversion, grow revenues, and increase customer satisfaction.